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FAQs

It is simply the money spent each time your website advertisement gets clicked. These are paid services to appear in popular search engines like Google, Bing etc. You only get charged if and when a user clicks on your ad.

It’s not recommended and you may end up wasting a lot of money. You don’t know what the right strategy is or what keywords to target as much as the experts. By hiring the right PPC Company for you, you will save time & money and get instant leads & better reporting with their advanced analytics.

Well it largely depends upon the choice of keywords. Always bid on those keywords that are relevant to your business and effective in getting you desired result. If you’re not sure, it’s best to consult a PPC expert. We at Broadway Infotech will formulate and run the best suitable plan within your budget.

PPC helps in getting more visibility for your website. Unlike SEO, it gives you instant leads and a great way to enhance your online presence. So, if you need top-ranking and qualified leads fast, PPC is the way to go.

Keywords are search terms or phrases used by the users on search engines. Based on these phrases or terms, we define keywords for our PPC campaign. Keyword selection is a crucial task that determines your campaign’s success. Hence, it is recommended to hire a search firm which has the expertise as well as knowledge to fetch you desired result.

At Broadway Infotech, it’s only after we conduct a proactive business and competitor analysis, that we start working on you campaign.

A number of parameters are important for a successful campaign such as:

  • Effective Keyword Selection
  • Efficient PPC strategy meeting desired business objective
  • Selecting the right PPC company
  • Every PPC campaign starts with developing an understanding of the customer’s business
  • As most PPC campaigns use bid per keyword model. So a suitable budget is determined to meet client’s objectives.
  • Then comes selecting the right keywords to target within the budget.
  • Finally, executing and constantly monitoring the PPC campaign.

The PPC ads appears alongside and above the SEO search results on the search engine results pages as shown below.

CTR is the number of clicks that your ad receives divided by the number of times your ad appears (called impressions). For example, if you have 5 clicks and 1,000 impressions, then your CTR is 0.5%.

CTR = Clicks on the ads ÷ Impressions (ad views)

CTR can be used to gauge how well your ads and keywords are performing. A high CTR indicates that user finds your ads relevant and useful.

Quality score is an estimate of how relevant your keywords, ads and landing page are to a visitor who is directed to your website after clicking on your ad. A high quality score indicates that visitors find your ads relevant.

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