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What is Search Engine Optimization?
Search Engine Optimization is practice of making your website compatible to Search Engine algorithm for better search rankings. According to wikipedia, the free encyclopedia - "search engine optimization is a set of methods aimed at improving the ranking of a website in search engine listings". SEO is an on-going practice with emphasis on 'off-page' and 'on-page' optimization in order to attract the search engine spiders and increase visibility. |
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How does search Engine Optimization impact our business positively?
Search Engine Optimization can drastically transform the profitability quotient of your business by increasing the visibility of your website and directing targeted traffic to it. Whether you are a pure online marketer and rely completely on selling products or services through web portals or an entrepreneur using the internet as an ancillary tool, SEO is essential for sustained long-term gains. A top-10 ranking as compared to a Top-30 ranking has a considerable difference in the number of visitors to a site. With a Top-10 rank you can expect 300-400 clicks per day for a popular product or category. However, the clicks may reduce to 10-15 only if your website ranking drops from top-10 into the top-30s. The difference is drastic. Proper Search Engine Optimization methodologies can reap great profits for your business when applied effectively. |
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Can we take care of our website and online business optimization ourselves?
You can take care of your website and online business yourself provided you have the determination, patience and know-how to handle a search engine market. You also need to be aware of search engine algorithms. So, if you are ready to work consistently on your website and employ the right techniques, you will not need an SEO firm for web promotions. Else, it is best to seek professional help. |
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In what way can Broadway Infotech provide us with better services than other companies in the industry?
Broadway Infotech provides dedicated SEO services in comparison to its competitors. A majority of other firms adopt generic or outdated methods that compromise your rankings. Broadway Infotech employs the latest techniques and believes in a systematic approach customized to meet the requirements of its clients in order to achieve demonstrable improvement in search engine rankings and website visibility. |
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Are search engine rankings guaranteed?
Search engine rankings are almost guaranteed if you choose Broadway Infotech as your service provider because our experts keep themselves up-to-date on the algorithms adopted by the Search Engines. Results on popular search engines testify to the professionalism and expertise of our consultants. We do guarantee 100% customer satisfaction with regard to improved search engine rankings. |
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What do paid inclusion services refer to?
Paid inclusion is condition where the search engine company charges fees to include a website in their search database. Paid inclusion services are offered by most of the search engine companies. However Google does not offer paid inclusion services. |
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How long before the results show?
Results may start appearing within the first month itself in Search engines like MSN and may be also on Yahoo. This is because Yahoo and MSN includes your website quickly in their database listing. Google generally takes a little longer before the results starts appearing. |
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What are Broadway Infotech’s SEO pricing plans?
Broadway Infotech’s SEO pricing plans vary on project to project basis. It all comes down to how much work, on-page and off-page both, is needed for your website. SEO pricing will also vary after an analysis of your target market and market competition. If we focus on a tough competition market, costing of SEO is likely to be higher. Refer our SEO Pricing section or send us an RFP form and we will respond you immediately. |
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Search Engine Optimization FAQ's 
