The development of the World Wide Web in the 1990s turbocharged International trade in a way that was previously unimagined. For the first time in the history of trade, a low cost, standardized protocol was made available with a visual medium where people could offer their wares for sale without regard to time and place.
It allowed everyone to access a worldwide market without requirements of infrastructure, interaction with bureaucrats or physical meetings between the buyer and the seller to collect products or payments.
Today, the Web is producing about 7 million pages of new product on the web every single day. The number of people who are online and able to buy your product is going up exponentially every few years.
International trade is being propelled by the growth in all kinds of goods, including the high-tech and high-value-added goods displayed on the internet and now available to people with very little hassle.
An additional benefit of the Internet is that it allows us to intermediate and simplify the complex customs clearance and paperwork.
The power of Internet and its global reach provides small and middle level organizations with an opportunity to explore their market potential to the maximum. Not only that, big organizations also spend a substantial capital in advertising on Internet. More and more new users (almost 150,000 new users added everyday) are joining the league of Internet users.
Keeping in mind the immense potential of internet marketing, using the web makes good business sense. |