Web Design and Development is a complex process involving efforts of both the client in furnishing the outline and web developers and designers in giving it a proper shape in the form of web pages.

Website Design and Development involve complex processes of giving shape to the company’s profile on the internet. It involves creation of different web pages which usually begins with the introduction about the company in the Home page and ending with contact information. However, it is not necessary that all website design follow the same suit – it may vary according to needs, profile and preference of the clients. Inorder to create a good website there are some pre requisites which must be taken into account to ensure the end product i.e. Company Website serves and functions to its advantage. These are briefly explained as follows:

Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. setting a goal practices and measurable objectives should be identified to track the progress of the site and determine success.

(a) Assessing of needs – this is the first step. As a businessman you should have clear objectives in mind with regard to what you want to portray on the website and why. This is the most important part as the web designers and developers can define their line of work accordingly. Here one has to plan out short term as well as long terms objectives or goals in terms of expected response after the website is uploaded. Parameters should be framed which would foster measurement of company performance over a period of time.

(b) Target Group – the next step is to analyze who would be the end users - young adults, children, males or females, corporate houses, professionals, students, domestic consumers or international consumers etc. It varies from company to company for example in case of a cosmetic company the target group is female consumers, a firm manufacturing food products such as juice or bread will target the consumers lying in the domestic territory of a country. Statistical data relating to consumer behavior, their choices and preferences, competitive prices, advertising trends etc. play a decisive role in defining the target group. Owners may seek advice of the various heads of the department such as sales and marketing to get a better picture of the situation.

(c) Nature of content – this refers to the message that would go to the audience or consumers at large. This may include simple text, graphics, audio-visual animations etc. Strike a balance between information and appeal. Too much of visual treat serving no purpose can be very expensive, on the other hand too much of information can lead to boredom or even laxity on the part of the browsers.

(d) Internet Compatibility – On the basis of the above factors, website professionals need to decide on appropriate software that best suits the priorities of the client as well as the browser compatibility.